沙特SABIC-沙特增长最快的品牌SABIC从第8位上升到第3位，品牌价值增长最快，增长78%，达到37亿美元。沙伯基础创新(SABIC)通过扩大业务，重新努力利用美国页岩气行业的繁荣，这对该品牌的价值增长做出了重大贡献。报告称，在油价上涨的推动下，SABIC也在寻找进入非洲市场的机会，并考虑在欧洲和中国进行收购。“SABIC今年品牌价值的显著增长可以归因于该公司迅速发展其全球投资组合的方式。它正在世界各地扩大塑料生产、泡沫生产能力和创新，“中东品牌金融执行主任安德鲁·坎贝尔(AndrewCampbell)评论道。
SABIC the fastest growing brand
SABIC of Saudi Arabia rises to 3rd from 8th place with the fastest brand value growth in the table, gaining 78% to reach US$3.7 billion. The renewed effort of SABIC to capitalize on the US shale boom by growing its business has contributed most to the impressive increase in the value of the brand.
Driven by the increase in oil prices, SABIC is also looking for opportunities to access the African market and considering acquisitions in Europe and China, the report said.
“SABIC's remarkable growth in brand value this year can be attributed to the way the company has been rapidly developing its global portfolio. It is expanding its plastics production, foam production capabilities and innovations around the world,” Andrew Campbell, Executive Director of Brand Finance Middle East, commented.
